Bela Bajaria, Netflix’s chief content officer, said she had been in the stands when Spain lifted the trophy this year, watching the “passion, the pride, the stories” become part of a nation’s culture and endure for generations.
On 13 October 2026, Netflix said it had secured exclusive rights to stream all 104 matches of the 2030 FIFA World Cup in Spain and Andorra. The company plans live programming around each match, with pre-game, halftime and post-game shows offering a distinctly Spanish perspective, as well as a daily round-up on match days.
The agreement shifts the bulk of World Cup viewing in the two markets to Netflix. In Spain, one match per match day will be available free, while a national free-to-air broadcaster will carry every Spain match, both semifinals and the final.
Financial terms were not disclosed. Netflix shares rose about 1% in premarket trading on the day of the announcement.
The tournament will be a 48-team competition, held by Spain, Morocco and Portugal. Its opening three games will be played in South America, where Argentina, Paraguay and Uruguay will stage centenary celebration matches.
The 2030 edition marks 100 years since the first World Cup, which was held in Uruguay in 1930. It will bring the competition back to the countries linked to that beginning before the tournament moves to its three main host countries.
Mattias Grafström, FIFA’s secretary general, said FIFA was pleased to build on its partnership with Netflix before the 2030 competition. He said the two organisations shared an aim of bringing fans closer to the game and enabling as many people as possible to share in the tournament’s excitement.
Netflix has been building a live-sport offering that includes NFL games, MLB, WWE, and boxing and MMA events. It also holds streaming rights for the FIFA Women’s World Cup in 2027 and 2031 for viewers in the US and Canada.
For the 2026 World Cup, Spanish rights for 104 games went to public broadcaster RTVE, reportedly for 55 million euros ($61.6 million). The 2030 deal leaves the identity of the Spanish free-to-air broadcaster for the selected matches undisclosed.
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